DIGITAL IDENITY + AWARNESS CAMPAIGN

There was a time when the Geek Squad was just a small brand with one location with just 3.2% awareness in Minneapolis alone. We were tasked to build a global launch campaign into 900 stores nationwide in 3 months. No direction or digital assets were supplied.

  - Global Campaign Launch
  - Digital Brand Identity
  - Website Design + Development
  - In-store + Outdoor Campaign
  - All Photography
  - Vehicle Graphics
  - On-line 3D Vitual Environment
  - Presentation Systems for C-Suite

The Minneapolis' Metro Transit "these are the best bus wraps we've every had. Our bus wrap sales have gone up because of them.” RESULT: MTC decided to run the busses an extra 3 months for free, resulting in a $180,000 in free media publicity.

Our full page ads in USA Today created so much traffic that customer service was overwhelmed. Media had to be pulled multiple times because of the demand created in the marketplace.

Increased awareness from 3.2% to 14.1% in 12 weeks. The largest increase in awareness in Best Buy history.

Went $3 Million a year in revenue to a $1 Billion in 2 years.

  - Brand Audit of Competitive Market
  - Position + Guide Got-To-Market Strategy
  - Scout Building Location
  - Interviewed Architects
  - Vision for Architecture to Evolve
  - Vision for Interior to Evolve
  - Vision for signage to Evolve
  - Service Design + Patient Experience
  - Naming
  - Logo
  - Identity Design
  - Digital Strategy
  - Website Design
  - Mobile Design
  - Social Strategy
  - Advertising Design
  - Marketing Campaigns + Materials
  - TV Commercials
  - Radio
  - Special Events
  - Referral Campaigns
  - Photography
  - Video Consumer-Facing Presentations
  - Integrate Video Testimonial Strategy
  - Evolution of Brand (prevent stagnation)
  - Events

  - Digital Strategy
  - Multi-Touch Interface
     (integrated into Home Depot Stores)

CONTOUR CARD

Launched Contour Card into 54 Universities across the country. 14 executives flew in from around the country where GESTALT hosted a 3 day strategy session to execute a 70 page go-to-market strategy.

  - Brand Audit of Competitive Market
  - Position + Guide Got-To-Market Strategy
  - Service Design + Student Experience
  - Naming
  - Logo
  - Identity Design
  - Mobile Design
  - Social Strategy
  - Advertising Design
  - Marketing Campaigns + Materials
  - Special Events
  - Referral Campaigns
  - Commercials
  - Video Presentations
  - Contour Customization Model Per School

  - Brand
  - Naming
  - Identity Program
  - Product Design
  - Marketing Campaigns
  - Digital Strategy
  - Web Design
  - Social Strategy
  - Uniforms
  - Vehicle Graphics

TARGET

Tasked with imagining a multitouch solution at the end of every aisle where you could purchase your goods and have them delivered right to your door. An in-store amazon.com solution. Product specials would also be featured on these valuable end caps. Sales would be influenced by weather that day. Sunny? Sun Screen. Raining? Umbrellas for $5.99! Need to change the price of your food court across the country? no problem.

  - Digital In-store Strategy
  - Multi-touch Kiosks
  - Product Design
  - In-store Signage

MICROSOFT SURFACE

Microsoft invited GESTALT to imagine a future with multi-touch surfaces in a retain environment. A full blown business strategy was executed to communicate the value of what might be possible.

  - Digital Strategy
  - Multi-Touch Interface

 

  - Multi-touch Interface Design
  - Color Palate

WOLF PACK MOBILE STORAGE

  - Brand Development
  - Naming Strategy
  - Identity Program
  - Digital Strategy
- Outdoor Campaign
- Print Campaign
  - Web Design
  - Product Design
- Signage
  - Uniforms
  - Vehicle Graphics

  - Branding Campaign for Innovation Quest
  - Motion Graphics Package

Brilliant Corners - Jazz Club

  - Identity Program
  - Poster Campaign

Josie Wert Couture 

  - Brand
  - Naming
  - Identity Program
  - In-store Signage
 

  - Logo
  - Identity Program
 

STRATEGY + IDENTITY + DIGITAL

The relationship between an entrepreneur and it's investors very complex. The both want success, but that can take many forms as can the collaborative in spirit. Gopher Angles set out to change the dynamics of how to engage the entrepreneur and the investor. Illustrating their access to more investors and their resources. All for one and one for all approach.

  - Logo
  - Identity Program
  - Digital Strategy
  - Web Design
  - Marketing Materials

  - Branding
  - Identity Program
  - Product Design
  - Digital Strategy
  - Web Design
  - Trade Show Booth
  - Catalog Re-Design
 

NRG STRATEGIES

  - Brand
  - Naming
  - Identity Program
  - Web Design

Multi-touch Platform designed to assist the sales team with the sales process.

At the end of the 20th century, the world faced a fear of GREAT PROPORTION. Not the fear of machines, or humans, or even the unknown. But instead - the fear... of ZERO ! A date. That date of course, was December 31st, 1999. Would the end of the world be simply the passing of a new millennium, or self-destructive hysteria?!?!? Each poster comes was designed 26" x 40", and has won a variety of international awards.