DIGITAL IDENITY + AWARNESS CAMPAIGN
There was a time when the Geek Squad was just a small brand with one location with just 3.2% awareness in Minneapolis alone. We were tasked to build a global launch campaign into 900 stores nationwide in 3 months. No direction or digital assets were supplied.
- Global Campaign Launch
- Digital Brand Identity
- Website Design + Development
- In-store + Outdoor Campaign
- All Photography
- Vehicle Graphics
- On-line 3D Vitual Environment
- Presentation Systems for C-Suite
The Minneapolis' Metro Transit "these are the best bus wraps we've every had. Our bus wrap sales have gone up because of them.” RESULT: MTC decided to run the busses an extra 3 months for free, resulting in a $180,000 in free media publicity.
Our full page ads in USA Today created so much traffic that customer service was overwhelmed. Media had to be pulled multiple times because of the demand created in the marketplace.
Increased awareness from 3.2% to 14.1% in 12 weeks. The largest increase in awareness in Best Buy history.
Went $3 Million a year in revenue to a $1 Billion in 2 years.